In the Globe Careers’ Leadership Lab Series, Marty Parker muses on this question and how a corporate mission connects employees with purpose, and where it fits into leadership. Doug Conant, former CEO of Campbell’s, once said that in order to do something meaningful in the marketplace you first need do it in the workplace. Read more at http://www.theglobeandmail.com/report-on-business/careers/leadership-lab/have-company-mission-statements-become-outdated/article32403376/. This column is part of Globe Careers’ Leadership Lab series, where executives and experts share their views and advice about leadership and management. Follow at @Globe_Careers.

 

Source: The Globe and Mail | Oct. 18, 2016