These guidelines cover all social media platforms including but not limited to:

  • Social networking sites (Facebook, Myspace, Foursquare, LinkedIn)
  • Micro-blogging sites (Twitter)
  • Blogs (including company and personal blogs as well as comments)
  • Video, document and photo-sharing websites (Instagram, Flickr, YouTube, Scribd)
  • Forums and discussion boards (Google Groups, Yahoo! Groups)
  • Online encyclopedias (Wikipedia, Sidewiki, Stocktwits)
  • Corporate website

General guidelines

  1. Post meaningful, respectful comments.
  2. Build a following. Promote yourself by finding and sharing information that will be interesting to your colleagues, candidates and followers, and useful for them to share. We also encourage you to connect with other BOWEN employees and affiliates online.
  3. Know you’re always “on”. Your comments are a representation not only of yourself, but of BOWEN – be mindful that clients and colleagues are able to view social media and remain appropriate at all times.
  4. Always give proper credit. It’s OK to quote or re-tweet others, but never attempt to pass off someone else’s language, photography, or other information as your own. All copyright, privacy, and other laws that apply offline apply online as well. Be sure to credit your sources when posting a link or information gathered from another source.
  5. Your personal brand on social media. If you have permission and plan to discuss BOWEN-related information across your personal social properties, you should disclose on your “About” page or bio that you are a BOWEN employee and what your responsibilities include. Please also indicate that your opinions do not represent official positions of BOWEN.

Corporate guidelines

  1. Be transparent and state that you work at BOWEN.. If you are writing about BOWEN, use your real name, identify that you work for BOWEN, and be clear about your role. If you have a vested interest in what you are discussing, be the first to say so – it provides credibility
  2. Never represent yourself or BOWEN in a false or misleading way. All statements must be true and substantiated.
  3. Be smart about protecting yourself, your privacy and BOWEN’s confidential information. What you publish is widely accessible and will be around for a long time, so consider the content carefully. Google has a long memory.
  4. Use common sense and common courtesy: For example, it’s best to ask permission to publish or report on conversations that are meant to be internal to BOWEN. Make sure your efforts to be transparent don’t violate BOWEN’s privacy, confidentiality and legal guidelines for external commercial speech.
  5. Stick to your area of expertise. It can be a bit tricky when several people are communicating on behalf of BOWEN. While our recruiters will primarily post about job opportunities, you can also incorporate job search or interview tips. Please note that Marketing will communicate about corporate events, activities, announcements etc.
  6. When disagreeing with others’ opinions, keep it appropriate and polite. If you find yourself in a situation online that looks as if it’s becoming antagonistic, do not get overly defensive and do not disengage from the conversation abruptly: feel free to ask the Marketing Department for advice and/or to disengage from the dialogue in a polite manner that reflects well on BOWEN.
  7. Please never comment on anything related to legal, financial or strategic matters relating to BOWEN’s overall operations. If someone requests an official comment or reply from BOWEN, please forward the request to the Marketing Department for an “official” reply. This includes, but is not limited to, responses to defamatory remarks and misinformation.

Writing tips

  • Communicate in a consistent manner with BOWEN’s brand messaging and tone
  • Do not use foul or offensive language
  • Look for ways to add value, educate and inform about BOWEN and issues relating to employment, human resources, workforce management, from either the client or candidate perspective
  • Retweeting of relevant industry, government, community and media information is encouraged
  • The Internet is all about connecting with links, so if you see something interesting, valuable or relevant, link to it! We will benefit from this as it encourages reciprocity
  • Be active and not passive in your writing
  • Be brief to keep your audience engaged