How Mass SMS is Going to Make Your Next Open Enrollment Successful


When you streamline HR processes with texting, you are on your way to a more successful open enrollment period. Email communication is poor, as many emails aren’t even read by the recipients. With text messaging, messages are read within minutes. When employees can receive texts easily on mobile devices, communication between employees and your HR department improves drastically.

Here’s how mass SMS is going to impact your open enrollment this year:

You’ll Spend Less Money on Creating Awareness About Open Enrollment

Printing large posters and spending money creating infographics is expensive. When you use postcards or emails to create awareness about open enrollment, you end up wasting your time and money on employees who aren’t going to read them. Text messages are read almost instantly, and the read rate for text messages is 98%. You will be able to create widespread awareness regarding your open enrollment period in a cost-effective, fast way.

Gather Important Feedback Using Text Messaging

Receive efficient feedback from employees both during and after your open enrollment period ends. Feedback can be used to improve your next open enrollment and to make small changes to your schedule this year. When you collect information from your employees about the process of open enrollment, you will be able to improve your strategies for next year. Send out a quick survey after an information meeting, or ask employees who haven’t signed up for benefits if they have any further questions.

Set Up Meetings Easily with SMS

If your company is large and you need to have individual meetings with employees to sign up for benefits, scheduling can be a nightmare for your HR department. A quick mass SMS sent out to your work force about scheduling a personalized meeting will make it easier for your HR department to stay organized. Employees can text back what meeting time they want, making the process of scheduling much easier.

Provide Information That’s Easy to Review

Instead of creating large, bulky packages that outline the benefits available for your employees, create short links to online information instead. When you share a link through text messaging, it’s easy for your employees to review this information at their leisure. It’s easy to look back through text messages to find a link. Trying to sift through a bunch of paperwork is more tedious and most employees aren’t going to take the time to read it. Provide information to your employees in a way they want to be contacted, on their mobile devices.

Answer FAQs Through Text Messaging

Your HR department will field similar questions during the open enrollment period. When you create a frequently asked questions worksheet, you can share this through a quick text message. This will eliminate many of the calls your HR department receives during this busy time. If an employee has a question after reading the FAQs, they can send in a text to ask them. SMS opens up two way communication and streamlines the process through which questions are asked and answered.

Once you establish text messaging for your HR department to communicate with employees, you will see the overall functions of human resources improve. Communication is essential to your open enrollment period, and text messaging makes it easier. Text messages are read quickly and they are an efficient way to ask questions. When you have a busy human resources department, you have to look for ways to make communication more streamlined. Text messaging is the key to a successful open enrollment period, and your employees will really appreciate it.

Author Biography:
Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.