Today a lot of specialists in various industries use social networks every day: HR specialists, marketers, experts in the field of PR, and content. This is directly related to their work. But how can social networks be useful to the financier, sales manager, accountant, lawyer, manager, or, for example, analyst? How to develop your personal brand in social networks? And will social media activity become an excellent tool for a desired career?
Several reasons to be online. Social media activity allows you to:
1. Share Experience & Knowledge
Firstly, this is a great time to analyze your experience. When you write a post about solving particular professional issues, tasks, you rethink the working process. When you respond to comments, you also pump your professionalism to some extent.
Secondly, regular posts on professional topics create your brand. In other words, the image of a professional gradually makes you known in the business community. Subscribers will share your posts, thereby attracting new users to your page.
2. Maintain Old & Build New Relationships
Social networks allow you to maintain relationships with former colleagues, classmates, and make new acquaintances in your professional network. American sociologist Mark Granovetter described the concept of “The Strength of Weak Ties. He believes that the so-called weak connections, rather than strong ones, turn out to be the most useful and beneficial in interpersonal communication. The sociologist explains this phenomenon by the fact that through secure connections (due to their information redundancy), people exchange a limited amount of data or resources. Simply put, it is much more likely that you can get an exciting job offer from a friend you met once at training than from a friend you have known since childhood.
3. Use Various Platforms
You have a great opportunity to choose the necessary social media platforms. For example, Facebook and Instagram are more individual, while Twitter and LinkedIn are more professional.
Also, pay attention to where other professionals in your industry or niche, usually exist. If most of your clients or potential employers mainly use Twitter, you will be better off developing a presence on Twitter than on Facebook.
Moreover, you can also promote your page or profile using the right keywords or specialized services, like LinksManagement or other programs. It will help you to gain more views and attract the attention of recruiters to your professional skills.
4. Business Event Invitations
If your profile is designed more professionally, and you indicate your profession, place of work, and regularly share events from your professional life, comment on publications in various professional communities, you will attract the attention of conference organizers. The more noticeable you become in the professional community, the more likely you are to receive an invitation, not just as a participant, but as a speaker. And this, in turn, attracts more attention from potential employers.
5. Don’t Add Too Many People
Even though networking can be useful for your career, trying to break through the door by adding a lot of people you don’t know can have different consequences. For example, sites such as LinkedIn or Twitter can be useful if you strive to build your professional network.
Besides, one of the popular ways to meet people on social networks is to participate in discussions on LinkedIn groups, Twitter chats or using recruitment networks to add recruiters from different companies to engage them in your profile.
6. Attract the Attention of Recruiters
A social network profile is your business card. If your page looks good, recruiters will appreciate it, having received a response from you on the vacancy. Most likely, that you won’t even have to search for jobs since the right activity on social networks, together with professional experience, will attract recruiters’ attention.
7. Get Customers
It’s not only about those people whose social networks have the status self-employed (entrepreneurship, freelance). If you are responsible for business development and building relationships with clients, then the image of a professional in social networks will help you quickly establish the necessary contacts.
So, as you can see, developing a professional online presence is an ongoing process that also takes time and effort. In this case, try not to rush to find out what will work best for you and do all your best to impress other people and recruiters.
By Marie Barnes
Marie Barnes is a writer for Bestforacar. She is an enthusiastic blogger interested in writing about technology, social media, work, travel, lifestyle, and current affairs. She shares her insights through blogging.