Calgary, March 30, 2015 – Shannon Bowen-Smed, President and CEO of BOWEN, announced today that the company has secured its Women’s Business Enterprise (WBE) certification granted by Women’s Business Enterprises Canada.

“This certification is important because, ultimately, the WBE helps women entrepreneurs succeed,” says Bowen-Smed. “And as The Economist has written, the best small firms become big ones that spread good ideas across the entire economy and create lots of jobs through expansion. We are happy to promote and accelerate that process.”

BOWEN sources and manages thousands of contingent workers so the company has much riding on Alberta’s future economic performance. Given that supplier diversity influences such performance, especially as it relates to women-owned businesses, Bowen-Smed is committed to supporting the WBE.

The WBE is determined to increase women entrepreneurs’ share of corporate and government purchasing, which currently sits at around only five percent. It should be noted that, though women have traditionally been less inclined to choose the entrepreneurial option, the trend is changing. Since 2010, the number of female-owned firms is growing twice as fast as all businesses.

The reader might also want to note that Laverne Bowen-Kruger founded BOWEN as a single mother. Forty years ago, she envisioned a firm providing unparalleled permanent placement service to Calgary’s business community. Her daughter now leads that company and its executive team is well represented by women in leadership roles.



BOWEN is a contingent workforce management firm. It offers a range of managed services featuring contingent workforce management, recruitment solutions and partner services. Consistently ranked among Canada’s fastest growing companies on the annual Profit500, the company manages over 3,000 contingent workers across Western Canada annually. A privately held company, BOWEN is headquartered in Calgary, Alberta.


About WBE

Led by corporate members, WBE Canada is a non-profit organization dedicated to opening doors to new supply chains. It certifies firms that are at least 51% owned, managed and controlled by women and introduces them to opportunities with corporations. The organization also partners with governments, women’s business centres and other women communities across Canada. Status of Women Canada is a major funder.


For more information:


Pam Taylor

Marketing Communications Manager

403 538 3349